Many of our social media applications lately have focused on exclusive content reveals. These include music reveals, video reveals, album cover reveals, album name reveals, track list reveals, and more! Below is a great example of a tour date reveal, one category of reveals we don't usually talk about. Tour date reveals allow labels, management, and artists to genate buzz around their tour by promoting it through the reveal process. Our Tweematic platform allows you to share-gate this exclusive content, so fans have to share (on Facebook, Twitter or Pinterest) in order to access it!

This Tweematic for EMI artist Emeli Sandé, launched some time ago, demonstrates how tour dates can be incorporated into the exclusive content reveal (ECR) process.

And here an alternate version of the Tweematic campaign: