There are some apps that break the internet. Mariah Carey's #RevealMaria Album Cover Reveal wasn't one of them, but it came close, trending on Twitter in multiple countries! Check out these press articles about the campaign!

A straightforward reveal, fans must connect and share the message on Facebook or Twitter to collectively reveal the new album cover. The social media hype was phenomenal! The more fans shared, the more the cover was revealed. Fans obsessed over her dress and pose, among other things. This is the type of hype created by a campaign done right! You can check it out here: http://www.tweematic.com/mariah/

The Reveal
How the album cover was revealed

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50% Revealed
Fans must connect on Facebook or Twitter to collectively reveal the album cover

100% Revealed
Mariah's new album cover was quickly revealed