The Dierks Bentley Rise-Up-Line-Up Meta-Connect App has been a huge success with the fans, and has now moved to Phase II for the second half of the Dierks Bentley tour. The unique virtual line-up application, part of a project with Redlight Management, The Greenroom PR, and Live Nation, is open to fans for one week per each city on the tour. Like Phase I (the first half of the tour), fans must connect on Facebook or Twitter, and can then select their avatar's "body" for the line-up. They must also select their tour city, and can then perform competitive social media tasks (following on Instagram, changing their Twitter avatar, sharing referral link, etc) for points. The more points fans have, the more they move forward in the line-up, with the leader for each city (with the most points) the sweepstakes winner! You can check it out here: http://www.tweematic.com/riseup/

See the full article for details about Phase I here: https://www.metablocks.com/2014/05/rise-up-line-up/

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Fans must first connect on Facebook or Twitter before performing other social media tasks