We recently had the privilege of powering the world premiere of Atlantic artist Trey Songz's 'Na Na' music video. The reveal process started at 9pm EST and was unlocked shortly before 12 midnight EST. You can check it out at: http://www.tweematic3.com/treysongz/index.htm

This Tweematic featured a live video stream (powered by Ustream) and was designed to handle huge amounts of traffic over short periods of time (Trey has over 17M Facebook fans and 7M Twitter followers).  This version of our Tweematic is tightly integrated with Amazon S3 and CloudFront to provide the most reliable and scalable real-time exclusive content reveal (ECR). Because it automatically scales on the Amazon S3 platform, it ensures the highest level of availability while handling an immense amount of traffic. We have used this setup in the past for mega-artists like Rihanna, One Direction, Justin Bieber, Usher, Madonna, Miley Cyrus, Avril Lavign and many more.

This particular deployment featured:

• Ustream live streaming of the premiere event
• Real-time Tweet-o-meter
• Automated message sharing (and following) through our Tweematic platform
• Real-time tracking and analytics
• Email sign form
• Multiple levels of redundancy and failover support
• Integration with Amazon S3 and CloudFront