Application Spotlight: Scotty McCreery Happy Birthday Message Application

We continue to develop a growing number of voice and text application (we launched 3 this week alone)! This is the latest in the series!

This particular application demonstrates a simple but effective use of voice application -  to engage fans in activity they would normally do (send someone a birthday message) through a interactive voice application that helps generates social media buzz and activity.

How It Works
The way the applications works is simple.  Fans call a vanity phone number (720-408-BDAY) and are able to:

  • Preview a song from Scotty's upcoming album and receive a link to pre-order it on iTunes (or Amazon)
  • Leave a message for Scotty wishing him a Happy Birthday
  • Listen to a than you message from Scotty
  • Other optional features including: Signing up for mobile or email updates, locating events closest to you, i.e.

When done, fans are able to visit Scotty's Facebook and connect for a chance to have their message featured! We also encouraged UMG Nashville to add a sweepstakes component that allows one lucky fan to win a call back from Scotty! You can check it out here:
https://www.facebook.com/scottymccreery/app_644243808940586

We'll Record the Voice!
While most labels and artist provide their own prompts, we have access to a broad range of voice talent and can complete voice projects in usually less than a day. Feel free to contact us for any of your voice needs.

Facebook "ConnectOut" Marketing Suite
Because any of our Facebook applications can be connect to our Facebook "ConnectOut" Marketing Suite that allows you to collect email address and message fans out via notifications or email.  Stay tuned for more on our ConnectOut product offering.

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