Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create a form of augmented branding. We look at who is doing them well, if they are worth the investment and […]
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EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: We Are Giant

With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…

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